Problem: Hypothetical Bias refers to the phenomenon where individuals behave differently in hypothetical decision-making situations compared to real ones, where actual consequences are involved. This presents a challenge, as individual preferences collected in surveys or experiments may not reflect real-world decisions, leading to inaccurate predictions and potential misjudgments. Various methods have been developed to reduce this bias.

Objective: This master's thesis aims to combine an in-depth review of the relevant literature on Hypothetical Bias with the development of a method to minimize it in experimental and survey settings. In collaboration with the behavioral market research start-up Aybee, you will have the opportunity to implement and test the developed approaches. These methods will be validated through A/B testing to more accurately capture real-world decision-making processes.

This thesis is supervised in cooperation with Aybee GmbH.

Interested in this thesis? Please send your application including your CV, transcript of records and short letter to Léonie Lange.