Background

An organization's ability to use data effectively is increasingly becoming a critical competitive factor. Despite the availability of advanced data collection and analysis tools, implementing a data-driven culture, especially on the shop floor, remains a significant challenge for many organizations. The Döhler Group, a leading global supplier of natural ingredients, technologies and integrated solutions for the food and beverage industry, is striving for cultural change to promote digitalization on the shop floor. In cooperation with the Institute for Technology and Innovation Management, a thesis is offered that is dedicated to this challenge.

Problem definition

Despite a clear understanding of the value of data in decision-making, there are significant barriers to implementing a data-driven culture at an operational level, particularly on the shop floor. These include a lack of acceptance among employees, limited skills in handling data and emotion-based decision-making that leaves little room for data-driven approaches.

Objective

The aim of this thesis is to gain an in-depth insight into success factors in the design and implementation of a successful of a successful campaign that drives a cultural shift towards data-driven decision making on the shop floor. This includes the identification of key factors that can help or hinder this change, as well as the development and evaluation of strategies and tools that support this process.

If you are interested in this thesis please write an email with your CV and transcript of records to Christian Tschiedel.