Marketing und Personalmanagement

© Larissa Horn

Forschungskooperationen Marketing und Personalmanagement

Successful leadership in a complex environment

Cooperation partner: Prof. Deborah Ancona, MIT Sloan School of Management, Cambridge, USA

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How can we increase general levels of user innovation? A psychological perspective

Cooperation partner: Prof. Eric von Hippel, MIT Sloan School of Management, Cambridge, USA

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Co-development projects in B2B-relationships

Cooperation partner: Lisa K. Scheer, Emma S. Hibbs Distinguished Professor and Professor of Marketing, University of Missouri, USA

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Impact of employees’ posts on financial performance in the pharmaceutical industry

Cooperation partner: Dr. Peter Gloor, Center for Collective Intelligence, MIT Sloan School of Management, Cambridge, USA

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Executives’ innovative behavior and feedback behavior

Cooperation partner: Prof. Katherine R. Xin, China Europe International Business School (CEIBS), Shanghai, China

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Innovative Work Behavior at the Service Encounter

Cooperation partner: Prof. Ad de Jong, Eindhoven University of Technology, Niederlande


New Product Development with Customers

Cooperation partner: Prof. Ajay K. Kohli, Georgia Institute of Technology, USA


New Product Preannouncements in Marketing

Cooperation partner: Prof. Ashish Sood, Emory University, USA; Prof. Gerry Tellis, University of Southern California, USA